What message are you sending?
The goal of every business is to succeed by serving others, but HOW you market yourself will determine how well your audience receives your message and ultimately, how well your business succeeds.
Are you reaching the right audience? Are you marketing to the right crowd? If you're operating from home, do you want your clientele to know this or are you trying to offer a more luxury and exclusive experience?
If you've reached the point where you're marketing with more than just word of mouth, you'll need quality imagery - whether on social media, print, tv or billboard ads. A cell phone selfie is NOT going to attract the right crowd under any circumstances.
It's time to take your image seriously.
The number one rule of social media is: reputation management. If you don't manage your brand, someone else will and it likely won't be in a positive light or how you would like to have it done.
Want to be taken seriously? You're going to need serious imagery.
Headshots & Personal Branding Client Guide
12 pages, published 5/29/2020
Headshots
Headshots are the industry standard for every business. Most people don't realize how much they change over time and by default, often have a severely outdated headshot that no longer looks like them. The purpose of a headshot or business portrait is so that a client might recognize you and build trust before your first meeting. It is recommended that your headshot be updated once a year to reflect the changes in your look.
Actors & Models - please contact me for pricing on your look card. Pricing will be based on quantity and custom ordered to fit your needs.
Businesses and corporations - inquire about bulk pricing for larger staff sizes. We are available to shoot on location with a backdrop for office sizes larger than 8 people; we can still offer on-site shoots for smaller businesses, however, your office will be the background.
Headshot – Lifestyle
$149 /session
- 1 custom retouched digital image for use in online marketing and social media
- Setup can be done on-location with office as backdrop (1-light setup)
- Print and digital release
- Wardrobe styling guidance
- Unlimited personalized email support with your photographer
- 30 minute session
- Additional files available for purchase
Headshot – High End
$199 /session
- 1 custom retouched digital image for use in online marketing and social media
- Specialized lighting setup that yields scroll-stopping results
- Print and digital release
- Wardrobe styling guidance
- Unlimited personalized email support with your photographer
- 30 minute session
- Additional files available for purchase
What is Personal Branding?
A Personal Branding Photography Shoot is for small business owners and entrepreneurs who want to use photography to help build their brand and online presence. Photos that truly show off your unique personality and style are so important to creating a brand, getting clients and growing your business.
As a personal branding & lifestyle photographer, I can create custom photos for your blog, website or LinkedIn profile. Some of my clients even use their new photos for online dating websites! Need a call to action photo or something specific like an extended background with room for headers and sales copy? Just request it and consider it done.
Personal branding is not necessarily marketing the physical product or service a company provides but instead marketing based on the person or persons who are behind the product or service. It's marketing who you are and the feeling behind what you do - it's relationship building with your client base because THAT is what makes a business unique -- the business owner or owners themselves. That is the one thing that no other company has. The knowledge, experience, expertise, and vision of the people who established or run the company.
Executive Portraits and Personal Branding Sessions are for those who know they need a headshot but want something a little different, something more exciting!
- Executive Portraits are inspired by The World's Most Interesting Man, Covers of GQ & Vogue. This session is highly stylized and dramatic in nature. This is an excellent option for those who have high-end clientele.
- Personal Branding is all the rage when it comes to marketing your business in a more relaxed and relatable way. These sessions take place in the studio initially but often move out of the studio to your office so the viewer can get a glimpse of what you're like in real life. This type of photographer shows the viewer about the magic and personality behind the scenes.
Personal Branding Mini
$250 /session
- 3 custom retouched digital images for use in online marketing and social media
- Print and digital release
- Wardrobe styling guidance
- Unlimited personalized email support with your photographer
- 30 minute session
- Additional files available for purchase
Personal Branding Session
$450 /session
- 8 retouched digital files for use in online marketing
- Print and digital release
- Can add on a Professional hair and makeup artist
- Up to 2 locations (in the studio for headshots + 1 other location)
- Intensive pre-shoot brand styling work
- Wardrobe styling guidance
- Unlimited email support
Social Content Creation Packages
We now offer two packages for business owners who not only want to define their image in marketing but want to improve their social marketing efforts with higher-end visual imaging. With either package, we start with a personal branding session in the studio, then finish up on-site or at your office with behind the scenes look at how the magic happens and who makes it happen. It's not just product photography and headshots, there's a dash of your amazing personality in there, too!
Personal Branding + Social Content
$899 /shoot
1/2 day
- 20 retouched digital files for use in online marketing
- Video and digital images formatted for social media
- Print and digital release
- Professional hair and makeup artist
- Intensive pre-shoot brand styling work
- Wardrobe styling guidance
- 4 hours of camera time
- Unlimited email support
Social Content Subscription
$179 /month
1 session per quarter or 4 per year
- 60 retouched digital files for use in online marketing
- Includes 1 high end, scroll stopping headshot
- Video and digital images formatted for social media
- Print and digital release
- Professional hair and makeup artist (optional add-on)
- Intensive pre-shoot brand styling work
- Wardrobe styling guidance
- We spend up to 2 days per quarter on-site at your place of business filming and shooting
- Unlimited email support